News

SUVs Take the Mobile Broadcast Market By Storm

IP-based vehicles with on-air appeal are big sellers to stations. Many use a combination of point-of-view cameras and bonded cellular transmission to deliver “live and drive” pictures as they move down the road, both of the surrounding area and the on-air talent in the cabin. Many also feature heavy station branding and integrated pop-up flat panel displays, allowing them to serve as a studio in the field for live shots. Above, NBC Boston’s Weather Warrior from Accelerated Media Technologies.

IP-based vehicles with on-air appeal are big sellers to stations. Many use a combination of point-of-view cameras and bonded cellular transmission to deliver “live and drive” pictures as they move down the road, both of the surrounding area and the on-air talent in the cabin. Many also feature heavy station branding and integrated pop-up flat panel displays, allowing them to serve as a studio in the field for live shots. Above, NBC Boston’s Weather Warrior from Accelerated Media Technologies.

With bonded-cellular and Ka-band satellite now accepted as everyday tools for broadcast news, the smaller, lighter news vehicles enabled by these IP transmission technologies continue to grow in popularity for weather and traffic coverage. Mobile truck vendors say that sales of IP-based SUVs, Jeeps and pickups to TV stations have been particularly strong in 2017.  Most of these “stormchaser” vehicles use a combination of point-of-view cameras and bonded cellular transmission to deliver “live and drive” pictures as they move down the road, both of the surrounding area and the on-air talent in the cabin. Many also feature heavy station branding and integrated pop-up flat panel displays, allowing them to serve as a studio in the field for live shots.

“The trucks are becoming a bit of a persona themselves,” says Tom Jennings, president of Auburn, Mass.-based truck integrator Accelerated Media Technologies (AMT). “People want to see the trucks on-air as well as the talent.”

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