That’s 1 billion people transfixed to their televisions with an expectation of TOTAL media coverage. whether the news is in the middle of times square or 2,000 feet under chilean soil, our “Generation Z” population is spreading the story virally, while at the same time expecting high definition close ups of disaster sites where typical communication systems may be non-existent.
Broadcasters world wide must absolutely cringe at the complexities of bringing these important world issues to our televisions from locations in Afghanistan, Haiti or the Chilean mines.
This is where companies such as Network Innovations and Inmarsat enter the scene.
During the Chilean miners’ rescue, news teams arrived from all over the globe. For many of these teams, it was the Inmarsat satellite network that allowed them to share the story with the world. Together with portable BGAN terminals, this network provided broadcasters with a wide variety of services such as voice, fax, email, and video streaming over satellite.
Organizations such as NBC, Sky News, CNN, ABC, CBS, CBC and CTV (to name a few) were able to broadcast live reports, back home to their respective news desks, via Inmarsat’s chain of ‘Distribution Partners’ including Network Innovations. These partners provide all the necessary hardware, airtime, and integration services that allow media companies to broadcast from most all points on the globe.
In the case of the Chilean rescue, Inmarsat reacted quickly to the obvious need for services in that region. They reallocated bandwidth from neighboring areas into the spot beam that covers Chile. This allowed them to keep up with the heavy amount of broadcasting traffic, this many media organizations placed on the network.
“Aside from a few minor user errors, every one of my customers was able to broadcast from Chile, problem free!” reported John Stoltz, media specialist for Network Innovations.
This is great news for broadcasters. The world continues to get smaller and smaller as media travels the globe faster and faster. It’s good to know that companies like Network Innovations and Inmarsat are there to help people communicate where others cannot.